GRAND RAPIDS — Spectrum Health’s latest business venture seeks to create a new way to deliver care by focusing on keeping people healthy, rather treating them when they’re sick.

If successful with the downtown Grand Rapids location, Spectrum Health will open additional Strive offices in the region, perhaps as soon as within a year. That success will hinge on metrics that include how well clients maintain or improve their health through Strive, which offers a care model that mixes wellness with traditional primary care delivered in a uniquely non-traditional setting.

“We want to build the health care we actually want,” said Roger Jansen, the executive vice president and chief strategy officer at Spectrum Health, who describes Strive as “sort of Starbucks and the Apple store meet clinicians so people get engaged in their health.”

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